To be a successful insurance agent, you need to understand the secret to success.

 

Many people think that to have a successful career in the insurance business, it’s all about finding new customers, relationship building and closing deals.

 

While this is certainly important, it’s not the only factor that determines your success.

 

First of all, you need to have a clear plan and stay focused on your goals. There are many things that you can do to improve your chances of success, but it all starts with having the right mindset.

 

Second, you need to have a clear understanding of your target market and what they want. You also need to be able to provide value and exceed your clients’ expectations.

 

In this blog post, we will discuss some of the most important factors that contribute to success in insurance sales.

 

You will also read about some of the successful insurance agents from Fully Covered, and what they’re doing to scale their agency.

Successful Insurance Agents Stories: Lessons from building a $5.5MM book and what I’d do different if I had to start again

When I first started my insurance agency, I was totally convinced all I had to do to succeed was…

 

• Be good at selling insurance
• Work hard (but not necessarily smart)
• “Put in my time”

 

And even though I made alright money with this old-school approach…

 

After a few years it became pretty clear:

 

There was NO end in sight to the typical 10-hours-a-day, 6-days-a-week agency owner grind.

 

That was the moment I decided to go all-in on building referral relationships.

 

And thanks to the unique way I went about it…

 

This approach opened the floodgates – and had me growing my book to over $5.5 Million dollars not long later.

 

So the #1 lesson I took away from it all?

 

Well, going back in time – if I could start my agency all over again…

 

I’d focus 100% on building referral relationships right from the start – instead of focusing on selling.

 

But with one small “catch”.

 

I wouldn’t waste a single dollar taking the local mortgage pros out to lunch…

 

I wouldn’t waste my time making a ton of phone calls, courting them with donuts, coffee dates, or Amazon gift cards either.

 

So, all that removed from the picture.. how do you go out and actually build solid referral relationships?

 

If you’d like to see exactly how I did it, you’re in luck.

 

Because in the coming days I’m rolling out my brand new “Referral Partner Attraction” System.

 

Which is the culmination of everything I’ve learned working with dozens of top Loan Officers and Realtors myself.

 

And helping hundreds of other agency owners do the same since 2018.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you’d like to join their ranks…

 

And become one of the fastest growing agencies in your entire state…

 

Then check this out 👇

The Secret to Success in Insurance Sales

Here’s some practical advice on how to be successful in insurance sale that everybody knows, but nobody takes as seriously as they should.

 

How responsive you are to incoming leads makes ALL the difference.

 

I can only imagine (or hope) that’s not news to you…

 

BUT!

 

The definition of “responsive” has changed a lot over the past 4-5 years.

 

Today’s tech savvy consumers want a quote to be as easy as ‘click this, click that, done’.

 

Anything more complicated and they get turned off.

 

That’s not just my opinion either…

 

Check out the pic below.

 

When a prospect for any business requests info, in our case a quote…

 

You are KILLING your chances of eventually closing them on a new policy with every minute that ticks by.

 

 

 

Unfortunately one of the big time crushers for us, has nothing to do with how fast our sales process is…

 

It’s the long back and forth often required to get the info we need from the prospect.

 

It’s frustrating for both parties…

 

Takes up a ton of time…

 

And justified or not, sets a horrible first impression for the client.

 

“If just getting a simple quote is THIS complicated… what’s it gonna be like if I have to make a claim on my insurance policy? Pass.”

 

And this is where a microscopic % of agents I know are giving themselves a massive advantage…

 

Using a tool called Canopy Connect that deletes this problem altogether.

 

Basically, they’ve created a service where all the client has to do is open up an app and plug in a few simple details…

 

Then they take care of everything else.

 

Gathering ALL the info on your prospect’s current insurance policy in a matter of seconds.

 

…letting you shave as much as 10-15 critical minutes off how long it takes you to get back to them with a competitive quote.

 

And making the whole ordeal way more streamlined for your clients.

 

If you’d like to see how it works in action from start to finish, including how to plug Canopy Connect into your agency to make the entire info gathering process as painless and hands-off as possible, click here.

What insurance are most profitable?

The most profitable type of insurance to sell typically depends on your location and target market.

 

Property and casualty insurance can be very profitable and is one of the most stable industries in the United States. It is continuously growing and has lot and has plenty of job opportunities.

 

In fact, making the pivot to selling P&C insurance was responsible for some of the biggest growth I saw in my agency when I first became an independent agent – pivoting to home insurance, to be specific.

 

Why?

 

Because, when you capture a high-intent lead who’s ready to buy Home Insurance…

 

What homeowner doesn’t also have a car?

 

In fact, since roughly 60% of homeowners are married…

 

Most homeowners have at least 2 cars or more!

 

But how many car owners also have at least one house?

What is the hardest part of selling insurance?

The answer to this question really depends on the insurance agent and their level of experience.

 

With a prior sales experience or a background in selling insurance, sales may come naturally to you. However, if you are new to both fields then it will take time and practice before you find success in insurance sales.

 

The hardest part of selling insurance is the constant rejection that comes with it.

 

As in any type of sales, you must be prepared to face a lot of rejections before finding success. This means having thick skin and not taking each rejection personally. It also requires being persistent and pushing through the objections you will inevitably face when selling insurance policies.

Is it hard to be a successful insurance agent?

Being an insurance agent doesn’t have to be difficult. However, building a successful insurance agency takes time and effort.

 

The hardest part of selling insurance is relationship building with clients and understanding their needs in order to provide the best policies that meet their individual requirements.

 

If you’re a captive agent selling personal lines insurance…

 

Here’s a little-known pro tip from a guy with over a decade in the insurance industry 👇

 

Ignore everything everyone’s ever told you about scaling an agency! (and do this instead…)

 

See, garbage like…

 

❌ “Switch to Goosehead! When they start paying out commissions a year from now it’ll be worth it. Who cares how high the agency fees are!”

 

❌ “It’s a numbers game. The best way to write more policies is to simply contact more leads. Better ramp up those credit card bills with QuoteWizard and SmartFinancial!”

 

❌ “Gotta put in your time! Start networking in your area and reaching out to Loan Officers… even though 99% of them will ignore you!”

 

…safe to say it’s like taking financial planning advice from the guy who just lost 10 years savings in crypto.

 

So listen, if you’re one of the few smart agents out there who’s taken 2 seconds to think:

 

“It’s 2023. There’s gotta be a better way to do this.”

 

…you’re right.

 

And on the next page I want to show you exactly how…

 

But first I need to be clear:

 

I do not have anything that can magically scale up your agency and close leads FOR you!

 

Yet what this system can do…

 

And what it’s doing right now for hundreds of agents at all the major carriers, in over 40 different states…

 

✔️ Is give you a way to generate leads of your own – where you also get full control over quality.

 

✔️ Give you leverage to build real win-win relationships with top referral partners in your area (even if right now they’ve already got an agent they send leads to).

 

✔️ And give you the agency scaling frameworks needed to AVOID the common trap where selling more policies = more hours in the office.

 

Interested?

 

If you want a quick, birds-eye look at this entire system and how it works…

 

I put together a free breakdown video on the next page.

 

Click here to get access:

And by the way…

 

Whether this makes sense for your agency takes an informed decision on your end.

 

Which is why on the next page I don’t want your credit card info…

 

All I need is an email so that, you know.. I have somewhere to actually send it over.

 

Otherwise the entire breakdown’s free and it’ll give you more than enough to run with on your own.

 

So what you do with this knowledge from there is up to you.