Do you want to close 25 P&C policies per week?
Are you looking to scale to 100k insurance premiums per month?
Here are 8 different things that’ll help you sell 25 P&C policies a week and grow to 100k insurance premiums a month:
1. Find your reason WHY. What’s driving you forward? What are your metrics for success?
2. Outwork The Competition. If they’re in the office at 7, you come in at 6.
I was just rewatching an interview I did with Luis about a year ago.
If you don’t know who that is, Luis Aleman was the first person to ever join Fully Covered…
And the guy is an absolute BEAST.
In the span of only around 3 years, he’s been able to scale to $100k insurance premiums a month.
But on top of that, since he’s a mastermind when it comes to running a business…
He’s bringing in all that premium — without even stepping in to quote anymore!
(He says it’s an emergency if he has to quote himself these days.)
Now, I consider myself to be a hard working guy.
But if I’m being honest…
Luis takes things to a whole different level.
The guy’s an inspiration to me every time I talk to him.
And I’m sure all the agents inside FC can agree.
Anyways, like I said I was rewatching this interview we did together last year…
And there’s one thing he said in particular that really stuck out to me.
It also explains a lot of how he’s achieved so much in such a short period of time.
“There is NO 9-5 schedule in this industry.”
See, in Luis’ opinion…
(And in mine too…)
If you think you can be successful — seriously successful in this business working 9-5…
I mean, sure. You could work 9-5, or 8-4, or whatever set schedule you like everyday…
And I have no doubts you can make a good living.
But if you want more out of your agency, and life as a whole…
It’s gonna take a lot more than that.
When Luis first started his agency…
He was working from 7AM to 7PM.
Every single day.
I know because I saw it for myself.
In fact, he says he even told his wife…
“For the next 5 years, don’t expect to see me for dinner.”
How’s that for dedication, right?
Truth is though, he’s spot on.
There are no shortcuts.
And if you wanna outshine your competition, you gotta be willing to outwork them.
Here’s some good news though:
If the thought of working that much sounds brutal…
You don’t have to work 12 hours a day forever.
Nor should you anyways.
But it’s a sacrifice you must make now…
In order to have the business and the lifestyle you want in the future.
Guys like Luis don’t work 12 hours a day at first because it’s fun. Or because hustling is cool.
It’s because he understood that working your ass off now to build a good foundation…
Will let your business run smooth for years and years to come.
Giving you the means to earn more money than ever before.
All while eventually scaling down from working 12 hours a day…
To working less than 12 hours a week.
Most people aren’t willing to make this kind of sacrifice.
Then wonder why 3 years later they haven’t achieved any of their goals.
They wonder why they can’t close 25 P&C policies at a minimum…
Meanwhile people like Luis, who gave up his life for just a couple years…
Now have the lifestyle most people can only ever dream of.
3. Find a good mentor. Someone who will be HONEST with you and tell you where you’re screwing up. (Friends & family will always tell you “yes”…)
To be clear with you up front…
Success with Fully Covered’s got nothin’ to do with how big your book of business is now.
Or how much you know (or don’t know) about marketing.
Doesn’t even matter how long you’ve been an insurance agent for.
If you ask me, success in this program comes down to one single factor:
Are you willing to be open to advice — even if it’s not what you wanna hear.
I say this because a lotta people say they’re open to advice.
Or they say they want feedback.
They never actually do anything with it.
And I know this because it’s happened to me hundreds of times.
A bright, up and coming agent will ask me for help.
Or ask me for my opinion on how they’re doing things.
So I’ll give them my honest feedback.
And then… I never hear from them again.
Because they didn’t actually want feedback.
They wanted approval.
And look, I promise I’m not trying to pick on anyone here.
This is just human nature.
I’ve been on the other side, and I’m guilty of doing the same thing.
It takes a ton of mental effort to admit what you’re doing now, maybe isn’t the best way of doing things…
And to accept someone else’s thoughts or ideas in place of your own is even harder.
Some people out there call this the “beginner’s mindset”.
It’s an incredibly powerful way to be when it comes to learning anything, really.
Because if you approach something with the idea that you know nothing…
You have EVERYTHING to learn.
But if you approach that situation thinking you already know things…
Our brains shut off.
And no new information flows in.
For a lot of people out there it’s an ego thing.
To take some maybe harsh feedback from someone is to admit they were “wrong”.
But I’m here to tell you that’s not the case.
There is NO such thing as being “wrong”.
Everything takes us one step closer to figuring out what does work.
So again, my advice to you…
Whether you’re in FC, just joined, or are still on the fence…
The FASTEST way to succeed with this program…
Is to be open to feedback from me, the other coaches, and even other agents inside the program.
Because chances are, they’ve already been where you are now…
And while it might sting a little bit to admit you were “wrong”…
Taking their advice seriously — and actually using it…
Is like the ultimate shortcut to getting results.
4. Have a real plan. Do you have the basics of running a business covered? (Marketing strategies, timelines, income goals, budgets, expenses, taxes, etc…)
I have captive agents ask me all the time if they should go independent.
Wondering if they should start their own agency from scratch just like me, Luis, and hundreds of other guys and gals out there.
So I’m gonna give you an honest answer here.
If you think the independent approach to selling insurance really is for you…
Then YES — you should definitely start one.
There’s one GIANT mistake alotta agents make.
And it has to do with the reasons why they think they’ll be successful running their own agency.
See, most captive agents wanna go independent because they’re a great “closer”.
They think they’ll be able to start things up, close 25 P&C policies, scale to 100k insurance premiums and life will be great.
And trust me, I say that from experience.
Because what’s important to understand…
Is starting your own agency is starting your own business.
And while sure, sales are ultimately king when it comes to running a business…
There are a million other factors you gotta get right.
Otherwise, like the majority of businesses started in America…
You’ll be headed for broke inside 3 years.
So if you’re thinking of going independent…
And starting up your own agency from scratch…
I have no doubts whatsoever that you can absolutely crush it.
But to be able to do that…
You GOTTA have a plan in place.
And you gotta be prepared to run things like a business.
Because inside of an entire business…
Selling insurance is only one tiny piece of the puzzle.
What’s your marketing strategy?
What’s gonna be your marketing budget?
What are your 1 year, 3 year, 5 year revenue goals?
Where is new revenue gonna come from?
How many employees will you hire?
How are you gonna train them?
Do you know what sort of documents gotta be in order to even be able to hire someone?
What are your timelines and metrics for success?
Who’s gonna be your CPA?
Or are you gonna do all the taxes yourself?
What are your monthly expenses?
How much can you afford to pay to lease an office?
…and honestly, the list goes on.
That’s all just one tiny glimpse of the things you gotta juggle when it comes to running any business.
And an insurance agency is no exception.
And this is exactly why so many agents spend years struggling when they first go independent.
I got no doubt they’re awesome at closin’ deals…
But once they discover that’s only one little piece of the puzzle…
They’re left wondering what the hell they got themselves into.
It happens over and over again.
And it happened to me too.
(Side note: this is part of the reason I started Fully Covered — to help people AVOID all my mistakes.)
So my advice to you, and to any of the agents out there considering going independent…
Is to have the bulk of this stuff figured out BEFORE you go all-in.
Yes, there’s a lot you can learn on the fly.
But there’s a lot more that you SHOULDN’T learn on the fly.
You can go on Google and search up some basic business plans.
I bet you’d be surprised at the amount of work that goes into creating one.
Because it’s not what we think about when we dream of what it’d be like to go independent.
But the thing is, get your business plan and all the basics sorted out now…
And it’s the most guaranteed way I know of to succeed in the long run.
5. Hire a VA (it’s an investment — not an expense)
This one is so important it deserved a separate post. You’ve got to invest and value your time to be a more productive insurance agent.
6. Don’t ever hire friends. It’s a relationship that never works out in the long run.
7. Bring on dedicated specialists who close Home and Auto separately. Your closing rates will increase dramatically.
8. Join the Fully Covered family for a proven, step-by-step framework on automating 99% of your agency to be able to close 25 P&C policies a week and scale to 100k insurance premiums
There’s tons of different insurance marketing programs out there these days.
And there’s dozens of guys (alright, myself included sometimes…) who all claim to have the ‘next level’ tactic you need for your agency.
The list goes on.
So one of the questions I (understandably) get all the time is…
Believe it or not, my answer wouldn’t even be the content inside the program itself.
Not any of the tactics or strategies.
And not even how you could put this system to use and start to close 25 P&C policies a week at the minimum.
(Alright I can’t lie, that part is pretty cool though)
What I personally believe makes Fully Covered better than every other program out there is…
And if I’m being 100% honest…
This isn’t something I would’ve expected 2 or 3 years ago.
I mean, of course I wanted to build a program that actually helps agents.
Give them a way to replicate my success…
Without having to make all my same mistakes.
But even then, I always would’ve thought the best part about FC…
Was either the strategies themselves (ain’t no one else teaching what’s inside our program.)
Or just the simple fact that FC is built and run by someone who’s actually in the trenches.
Using the exact same strategies he’s teaching to scale his own agency too.
(You’d be surprised how many programs are run by guys who don’t even own an agency anymore.)
However over the past year or so…
I’ve had more and more agents telling me how what sets this program apart for them…
Is the support.
Here’s a example from just a few months back:
Without getting too cheesy here…
This stuff warms my heart man.
The community of agents we’re building is truly somethin’ special…
And the best part?
The support we’re giving to the almost 1,000 agents inside FC is only getting better!
Because we’re hiring new coaches…
Constantly testing and adding new strategies…
Creating new training modules for the course…
And THAT’S what makes it so unique.
While I’m at it, I also wanna say thanks to all the Fully Covered members who stay active in the FB groups.
No one’s obligated to answer other agents’ questions when they join…
But the fact I see guys and gals helping each other out all the time anyway is amazing.
Plus it gives me even more motivation to do everything possible on my end…
To make sure all my students have the tools they need to get results!
Nato owns Guajardo Insurance Agency. He learned the lessons he needed to learn so that his agency avoided the traditional ups and downs of lead flow and sales. He created Fully Covered to do just that. A methodology and system that provides predictable and automated online leads to insurance agents that have a passion for helping people.
Today, Nato runs his business together with his wife, Angelica, without the stress of finding the next client or worrying about if there is enough money in the bank. Plus, he gets to protect clients with our Agency and protect his peers through education and systems that took years to figure out on his own.