By now, you probably know that I focus about 90% of the Fully Covered training around Facebook marketing for insurance agents.
Sure, Google and YouTube ads are definitely useful.
But those platforms don’t let me compete with the big guys (like Geico for example) the same way I can on Facebook.
So, in this article, let me walk you through 3 tips when starting Facebook marketing for your insurance agency business.
Create a Business Page.
Should I run Facebook marketing for insurance agents on our own agency page?
No, at least not yet. Instead I highly recommend you create an Incognito Page.
Sounds fancy, but it’s just a Facebook Page under a different name. Something not directly tied to you.
I do this for a couple of reasons…
Mainly because I want to be able to test stuff without it affecting my real profile.
If I try a new ad and it completely flops…
It’s a bit better to have it flop on some random page I can delete… rather than on my real page that represents my agency. Right?
So if you sell life in Texas, this new page could simply be called something like “Texas Life Insurance Report”.
Don’t waste too much time trying to be creative with the name. Just keep it simple and pick something that prospects can immediately recognize is useful to them.
By the way, I think the limit on the number of pages you can create is 100.
So again, don’t spend time overthinking things as if you only had 1 shot to get things right.
What type of Facebook page should I create?
I have people ask me all the time whether their page should be “Business or Brand” or “Community or Public Figure”.
Honestly… it doesn’t really matter.
Generally speaking I pick “Business” if it’s going to be a real page for myself or an agency.
And for my Incognito Pages I generally pick “Community”.
But again — doesn’t matter too much. Both pages are customizable and both give you the same advertising tools you need to start generating leads.
(Which at the end of the day… is all that matters!)
Moving on, I think that having a profile pic and cover photo are just about mandatory.
Prospects who end up on your page are gonna take around 5-7 seconds to judge whether or not it’s legit — almost entirely based off your profile pic and cover.
So have something simple yet professional to show that the page is the real deal.
What I personally recommend is using something like Fiverr, where you can get a logo and cover photo made for practically pennies.
Your time is worth waayyy more than 5 bucks an hour… so please don’t go trying to become a graphic designer.
Just get something simple and professional then keep movin’ along.
How do I design my page for most effective Facebook marketing?
As far as how the page itself looks, here are a few things I like to do:
- Set the template to “Standard” (find this in Settings > Templates & Tabs > Edit)
- Turn OFF Events, Reviews, and Community. I do this so that the page isn’t clogged up with a million things. Instead, any prospects who land on my page will see only what matters most (my content).
- Move the “About” section to the very top of the page — this way prospects know immediately how I can help them with their insurance needs.
- Use the “Add a Button” option and select Send Message. This way someone who’s interested can easily get in touch and I can sell them through FB Messenger.
And that’s really about it to be honest.
You can take it up a notch higher by applying some of the 5 marketing ideas for insurance agents I wrote about previously.
Again, the page itself doesn’t matter that much. So don’t get bogged down in the details.
These pages are simply a vehicle for us to run ads and start generating red-hot leads!
Nato owns Guajardo Insurance Agency. He learned the lessons he needed to learn so that his agency avoided the traditional ups and downs of lead flow and sales. He created Fully Covered to do just that. A methodology and system that provides predictable and automated online leads to insurance agents that have a passion for helping people.
Today, Nato runs his business together with his wife, Angelica, without the stress of finding the next client or worrying about if there is enough money in the bank. Plus, he gets to protect clients with our Agency and protect his peers through education and systems that took years to figure out on his own.