By now, you probably know that I focus about 90% of the Fully Covered training around Facebook marketing for insurance agents.
Sure, Google and YouTube ads are definitely useful.
But those platforms don’t let me compete with the big guys (like Geico for example) the same way I can on Facebook.
So, in this article, I’ll answer questions frequently asked when starting Facebook marketing.
Without further ado, here are Facebook marketing ideas for insurance agents that you can get started right away.
How do I create a Facebook insurance page?
First, create a Business Page by following these steps.
I have people ask me all the time whether their page should be “Business or Brand” or “Community or Public Figure”.
Honestly… it doesn’t really matter.
Generally speaking I pick “Business” if it’s going to be a real page for myself or an agency.
And for my Incognito Pages I generally pick “Community”.
But again — doesn’t matter too much. Both pages are customizable and both give you the same advertising tools you need to start generating leads.
(Which at the end of the day… is all that matters!)
Moving on, I think that having a profile pic and cover photo are just about mandatory.
Prospects who end up on your page are gonna take around 5-7 seconds to judge whether or not it’s legit — almost entirely based off your profile pic and cover.
So have something simple yet professional to show that the page is the real deal.
What I personally recommend is using something like Fiverr, where you can get a logo and cover photo made for practically pennies.
Your time is worth waayyy more than 5 bucks an hour… so please don’t go trying to become a graphic designer.
Just get something simple and professional then keep movin’ along.
How do I promote my insurance on Facebook?
I highly recommend you create an Incognito Page.
Sounds fancy, but it’s just a Facebook Page under a different name. Something not directly tied to you.
I do this for a couple of reasons…
Mainly because I want to be able to test stuff without it affecting my real profile.
If I try a new ad and it completely flops…
It’s a bit better to have it flop on some random page I can delete… rather than on my real page that represents my agency. Right?
So if you sell life in Texas, this new page could simply be called something like “Texas Life Insurance Report”.
Don’t waste too much time trying to be creative with the name. Just keep it simple and pick something that prospects can immediately recognize is useful to them.
By the way, I think the limit on the number of pages you can create is 100.
So again, don’t spend time overthinking things as if you only had 1 shot to get things right.
As far as how the page itself looks, here are a few things I like to do:
- Set the template to “Standard” (find this in Settings > Templates & Tabs > Edit)
- Turn OFF Events, Reviews, and Community. I do this so that the page isn’t clogged up with a million things. Instead, any prospects who land on my page will see only what matters most (my content).
- Move the “About” section to the very top of the page — this way prospects know immediately how I can help them with their insurance needs.
- Use the “Add a Button” option and select Send Message. This way someone who’s interested can easily get in touch and I can sell them through FB Messenger.
Do Facebook ads work for insurance agents?
It all comes down to one simple strategy:
Facebook marketing for insurance agents is all about generating high-quality, long form leads…
Sendin’ them over to referral partners…
Then let them refer those leads BACK to you for insurance when they’re ready.
Because as an insurance agent…
You’re not actually in the insurance-selling business.
You’re in the business of generating leads for your referral partners.
Because without any leads… You’re not gonna be making sales.
Case Study: Facebook marketing for insurance agents
Here’s a little glimpse of this strategy in action…
Back in May, one of our agents inside FC brought on referral partners #41 and #42.
(Imagine having 42 referral partners sending you ready-to-close insurance leads daily…)
However if I’m being 100% honest…
Bringing 40+ referral partners isn’t always as simple as A B C.
And one of the BIGGEST keys to your success in the insurance lead generation services…
Is how you set expectations with those LO’s.
Yes, we’re in the business of generating leads – insanely high quality, long form leads…
But at the same time, it’s not like we got a magic wand to generate the perfect Home Buyer lead every single time.
And they should be a big part of your business of generating leads and how you run your insurance agency.
Regardless of whether or not you’re part of the program.
‘Cause check this out…
Leads are 21X More Likely to convert into an opportunity if you respond in 5 minutes or less.
So if you wanna make the most out of your insurance leads…
It is CRITICAL that you’re quick with the follow up.
Unfortunately, for many agents…
This means dropping everything they’re doing to make a call, or send a text.
Fortunately there are ways to automate this…
And this goes for leads you send to Loan Officers too.
And this is why I say it’s important you don’t just pick ANY Loan Officer to work with.
Because if they don’t have the systems in place to follow up with these leads?
It’s just a waste of everyone’s time.
Your insurance lead generation services are nothing…
And they’re just gonna tell you that the insurance leads are garbage.
How do I generate Facebook leads for insurance?
Inside the Fully Covered Program, I teach not only Facebook marketing for insurance agents but also how to generate your own insurance leads so you can double, even triple your book of business without working 40+ hour per week.
Now, the answer to this question is not that straight-forward. I have the basic Facebook ads set-up we use inside the Program laid out in this post.
The tips I have shared with you here are simply a starting point for us to run ads and start generating leads.
You can take it a notch higher by applying some of the Facebook marketing ideas for insurance agents I wrote in this article.
However, if you would like to discover the exact system we, and hundreds of insurance agents, use to scale our P&C agency to 250k per month in premium, click the button below to get Instant Access to our Free Training.
Nato owns Guajardo Insurance Agency. He learned the lessons he needed to learn so that his agency avoided the traditional ups and downs of lead flow and sales. He created Fully Covered to do just that. A methodology and system that provides predictable and automated online leads to insurance agents that have a passion for helping people.
Today, Nato runs his business together with his wife, Angelica, without the stress of finding the next client or worrying about if there is enough money in the bank. Plus, he gets to protect clients with our Agency and protect his peers through education and systems that took years to figure out on his own.