In 2020, I did an interview with Russell Brunson.
Ok… so why does that matter for you?
Well, most of us insurance agents know ZILCH about marketing… aside from hitting up networking events, doughnut & bagel delivery, and calling shared leads.
When it comes to the modern day strategies guys like Russell are using to generate millions of dollars…
We’re 100 years behind the game.
Now, in case you don’t know who Russell is…
The short story is that he’s an internet marketing genius and the founder of ClickFunnels.
It’s a software that thousands of marketers are using to generate millions of dollars worth of leads, clients, and sales for their businesses & agencies.
(In fact, it’s what I use in my own marketing funnels too — which is how I got the chance to sit down and chat with him!)
And here are some of the highlights from the interview in case you want to skip around:
1:15 – The importance of having a digital presence online & why Russell wrote his latest book Traffic Secrets (plus why people who rely on doing business face-to-face need to be generating their own leads online now more than ever)
4:20 – What is “The Dream 100” and how it directly affects your ability to build relationships with top-flight real estate agents and mortgage brokers (plus the 3 questions you need to answer in order to find these “dream” referral partners)
8:02 – The “JK5 Method” for posting on social media that gives your profiles perfect balance (this way you’re not all about business, all about family, all about personal development, etc.)
This is how you can sell insurance and land referral partners without even needing to talk about insurance!
You can win new business purely by properly building the image of who you are.
12:44 – In this interview with Russell Brunson, he recommends which platform YOU should be posting on…
and why you SHOULDN’T be trying to build your reputation on several platforms all at the same time.
13:49 – The mistake that cost Russell hundreds of thousands of dollars making YouTube videos (and how you can learn from his mistake to make your insurance marketing more effective)
17:13 – The meaning of “Owning Your Platform” and how it can open the doors to working with your dream clients (in our case, those top-flight referral partners who send over binder requests DAILY)
22:04 – The power of building a list and how leveraging any of these 3 main sources of traffic can QUADRUPLE customer response rates in any business or insurance agency (oh, by the way — Russell makes this happen WITHOUT spending a single cent on ads!)
Yeah… a TON of gold in this short interview. It’s not often insurance agents get access to one of the top minds in marketing…
But the truth is, following Russell’s advice and reading his books has resulted in hundreds of thousands worth of new premium for my agency.
Interested in checking out the full interview with Russell Brunson?
Nato owns Guajardo Insurance Agency. He learned the lessons he needed to learn so that his agency avoided the traditional ups and downs of lead flow and sales. He created Fully Covered to do just that. A methodology and system that provides predictable and automated online leads to insurance agents that have a passion for helping people.
Today, Nato runs his business together with his wife, Angelica, without the stress of finding the next client or worrying about if there is enough money in the bank. Plus, he gets to protect clients with our Agency and protect his peers through education and systems that took years to figure out on his own.